Orange County Advertising Agencies, 4A’s Smartbriefs
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Jack Daniel’s celebrates 150th birthday in style with “Jack Attack”
Jack Daniel’s is boosting its marketing investment with a comprehensive campaign from Arnold called “Jack Attack” to celebrate its 150th birthday. The push includes “pop-up distillery experiences” and a “Jack Daniel’s Barrel Hunt” that will give clues to consumers in more than 50 countries, as they compete to find collectible barrels with Jack Daniel’s products.
Advertising Age (free-article access for SmartBrief readers) (6/8)