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4A’s rejects ANA agency-client guidelines

The 4A’s has dismissed the guidelines released by the Association of National Advertisers and Ebiquity on how to conduct business partnerships with advertising agencies, telling members instead to use its own guidance issued earlier in the year. “[W]e continue to believe that contractual negotiations are best left between agencies and their clients. We urge transparency,” CEO Nancy Hill said in a statement.
MediaPost Communications (7/29)

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