Orange County Advertising Agencies, 4A’s Smartbriefs

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Bud Light signs Lady Gaga for TV ads, tour

Bud Light tapped Lady Gaga for a spot that aired during “Sunday Night Football.” The spot is part of a larger push that also includes a “Bud Light x Lady Gaga Dive Bar Tour,” additional TV ads and Lady Gaga’s performance of the single “Million Reasons” on Bud Light’s social channels.
Advertising Age (free-article access for SmartBrief readers) (10/2)

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