Top Story

Macy’s celebrates 90 years of its iconic Thanksgiving Day Parade

Macy’s Thanksgiving Day Parade will be featured in the department store’s first TV spot dedicated to the 90-year-old event. “Old Friends” will air through the holidays in 30- and 60-second broadcast commercials and a 90-second version on social channels; the company has also released its Macy’s Parade Time Traveler app, which allows users to view floats from previous years.
Advertising Age (free-article access for SmartBrief readers) (11/1), Adweek (11/1)

Continue reading