AUGUST 2016

Top Story

4A’s rejects ANA agency-client guidelines

The 4A’s has dismissed the guidelines released by the Association of National Advertisers and Ebiquity on how to conduct business partnerships with advertising agencies, telling members instead to use its own guidance issued earlier in the year. “[W]e continue to believe that contractual negotiations are best left between agencies and their clients. We urge transparency,” CEO Nancy Hill said in a statement.
MediaPost Communications (7/29)

Creative

Lowe’s, BBDO use Facebook 360-degree video to teach DIY

Lowe’s, in conjunction with agency BBDO, has launched a Facebook 360-degree home improvement video campaign called “Made in a Minute.” The spots let consumers interact by moving their smartphone or by jumping between individual steps.
Adweek (7/29)

Dodge, GSD&M, Argonaut warn of mind-altering effects of the Dart

Fiat Chrysler Dodge’s “Domestic. Not Domesticated” slogan from GSD&M has debuted in a spot by Argonaut called “Warning,” which humorously alerts drivers to the side effects of driving the Dodge vehicles. A video from El Segundo on the Dodge Challenger SRT Hellcat is also running on YouTube.
MediaPost Communications (7/29)

Agency Insider

JWT’s Tamara Ingram talks female diversity in advertising

JWT’s Tamara Ingram discusses the agency’s focus on diversity, its success in increasing its number of female creatives, and the need to create quotas and commit to them publicly. “Diversity of people leads to diversity of thinking that leads to diversity of ideas,” she notes.
The Drum (Glasgow, Scotland) (8/1)

CoLab’s creative director on a typical day in branded content

CoLab’s Hayden Lynch shares a day in his life, including his quest for content producers who understand the art of storytelling across multiple channels and his attempt to find the right metrics for each brand. He also discusses how his team is brainstorming potential opportunities for video.
Digiday (8/1)

Agency News

Saatchi’s Kevin Roberts suspended over female diversity remarks

Saatchi & Saatchi’s chairman, Kevin Roberts, has been placed on leave following comments he made regarding female diversity in advertising, suggesting that there isn’t a gender problem in the industry and that women were more fulfilled outside of management roles. “I, in no way, can rationalize or support the opinions and statements made by Kevin,” Publicis’ Maurice Levy said in an internal statement.
The New York Times (free-article access for SmartBrief readers) (7/31)

Media & Technology Trends

Why mobile-focused advertisers should choose Snapchat

Snapchat’s recently launched application programming interface makes the platform even more enticing for advertisers with greater targeting capabilities and analytics. Content on the platform overtakes the entire mobile screen, which gives advertisers a greater chance of engaging with consumers on the go.
Adweek (7/28)

Association News

Sixth annual 4A’s Face of Talent event expands to a full week of activities

NEW YORK, NY, July 26, 2016 — This August, the 4A’s will host the Face of Talent — the advertising industry’s premier event celebrating and engaging top diverse talent. Building on the success of last year’s event, the sixth annual conference will extend into a weeklong symposium where top industry leaders will gather to discuss and address the biggest issues in the industry: talent and diversity. Learn more here.

SmartQuote

In all human affairs there are efforts, and there are results, and the strength of the effort is the measure of the result. – James Allen, writer

Posted in Advertising Agency News Orange County.

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