Top Story
Justice Dept. issues subpoenas in fee-padding probe
The US Department of Justice Antitrust Division has subpoenaed two subsidiaries within Omnicom Group and one within Publicis Groupe in an agency “bid rigging” investigation related to video production and post-production processes. Publicis Groupe in a statement said it “will fully and productively collaborate with the investigation.”
Advertising Age (12/16), Adweek (12/16), The Wall Street Journal (tiered subscription model) (12/16), http://www.campaignlive.com/article/department-justice-subpoenas-omnicom-publicis-divisions-bid-rigging/1419099 (12/16)
Creative
TBWA\Chiat\Day LA, Gatorade tell Dwyane Wade’s inspirational story
TBWA\Chiat\Day LA’s new spot for Gatorade features an actor playing a young Dwyane Wade living through his tough childhood growing up on the South Side of Chicago. The ad highlights the Chicago Bulls player’s youth initiative, SpotlightOn.
CampaignLive.com (U.S.) (12/16)
Agency Insider
Will VR open Pandora’s box in advertising?
An increase in the use of virtual reality in advertising could lead to ethical conundrums for marketers and possibly legislation to place warnings on immersive experiences, Mario Yiannacou writes. Yiannacou touches on five areas advertisers should consider with regard to VR, including a potential rise in virtual crime and the need for a code of ethics.
The Drum (Glasgow, Scotland) (12/19)
Tactics to better engage fans in the new year
Stay ahead of the curve in 2017 by using more video and GIFs, getting involved in niche communities, and remembering that less-polished storytelling is often interpreted as more genuine and authentic.
Adweek (12/16)
Agency News
Sally Hansen picks Anomaly as global creative lead
Sally Hansen picks Anomaly as global creative lead
Anomaly has been chosen as lead global creative agency for Coty’s Sally Hansen beauty brand, replacing Laird & Partners. The agency will also manage media strategy and communications, with the account led by Anomaly’s New York office.
Advertising Age (12/16), Adweek (12/16)
Media & Technology Trends
How 5G and VR will transform mobile marketing
The rollout of 5G next year is poised to present huge potential for mobile. The technology will facilitate mobile virtual reality, allowing marketers to place consumers in experiences of their choice, and give advertisers greater amounts of data about consumer behavior and their interests.
ClickZ (12/15)
SmartQuote
A man should never be ashamed to own he has been in the wrong, which is but saying … that he is wiser today than he was yesterday.
– Alexander Pope, poet