Top Story
“Stranger Things” interrupts Kellogg’s Eggo during Super Bowl
Netflix ran a spot during the Super Bowl that started out as an ’80s-style “Leggo My Eggo” ad before it was interrupted by the real “Stranger Things” spot. Kellogg and “Stranger Things” continued the banter on social media and are reportedly working together on future collaborations.
Inverse (2/6), Advertising Age (2/6), Adweek (2/6)
Creative
Hyundai, Innocean show the power of being together for military families
Hyundai and Innocean tapped director Peter Berg to shoot a 90-second spot live during the Super Bowl, which featured US soldiers at a military base in Zagan, Poland, watching the game. The emotional spot saw soldiers in “pods” that allowed them to virtually sit with their families to enjoy the event together.
Advertising Age (2/6), Adweek (2/6)
BBDO, Snickers, Adam Driver apologize for live Super Bowl ad mishap
BBDO New York and Snickers have created a follow-up spot to the brand’s Super Bowl ad that ended with the line, “You ruin live Super Bowl commercials when you’re hungry.” The ad stars Adam Driver trying to apologize for the comical fumble that occurred during the live ad, but he’s interrupted by people trying to put out flames on set.
Advertising Age (2/6), Adweek (2/6)
Agency Insider
How TBWA\Chiat\Day created Michelin’s Super Bowl ad in less than a day
Michelin informed TBWA\Chiat\Day New York two days before the Super Bowl that the brand wanted to run an ad during the event, resulting in an international scramble of talent to create a 30-second spot in 20 hours. The ad shows people rushing to get to important moments in their lives using the brand’s tires, and the agency’s Chris Garbutt said the process was “the best Friday I’ve ever had in advertising.”
CampaignLive.com (US) (free registration) (2/6)
Why the Goodway Group has opted for remote working
Goodway Group’s Jay Friedman talks about the agency’s remote-working staff, of which three-quarters are women, explaining how allowing its first hires to work from home made him realize an office-based culture wasn’t necessary. The company’s employees come together twice a year for team bonding.
Digiday (2/7)
Agency News
WPP reveals specialist health industry unit
WPP has created the WPP Health & Wellness team in an effort to “accelerate growth, new opportunities and better health outcomes for clients,” the company said in a statement. The unit’s three primary objectives are to develop a new health care specialist unit, establish a health consultation service and use data insights to “transform health marketing.”
The Drum (Glasgow, Scotland) (2/6)
Media & Technology Trends
Why digital audio could be the biggest ad disruptor
Roughly 75% of today’s digital radio is listened to on mobile devices, which makes location and habit data available virtually everywhere. “What ultimately sets audio apart from display and video is the scope of its reach and the depth of its impact,” said John Trimble, chief revenue officer at Pandora Media.
MediaPost Communications (2/3)
SmartQuote
Many of us are more capable than some of us, but none of us is as capable as all of us. – Tom Wilson, cartoonist