JULY 2016

July 2016

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Top Story

Subaru’s a safe bet, even for the most accident-prone

Subaru’s latest spot features an accident-prone boy as he endures minor disasters. He crashes his bike, destroys a medical mannequin at school and deflates a bouncy castle.
Advertising Age (free-article access for SmartBrief readers) (7/11)

Creative

Nike, Dirty Robber show the determination of Serena Williams

Dirty Robber’s new spot for Nike stars Serena Williams explaining how growing up feeling like an underdog has spurred her to greatness. “There’s no day that goes by that I feel like losing,” she says in the ad.
Adweek (7/11)

Boathouse agency helps Vroom debut first TV ads

Online auto retailer Vroom on Monday launched its first TV campaign. The push from Boathouse agency features John Leguizamo and Rachel Dratch as a married couple who overcome their fear of purchasing a used car after discovering Vroom’s many website features, including free delivery nationwide.
Advertising Age (free-article access for SmartBrief readers) (7/11)

Agency Insider

Opinion: Why brands should stop ignoring child-free women

The number of women who do not have children is increasing, accounting for 47.6% of females between the ages of 15 and 44 in 2014, according to census figures.
The New York Times (free-article access for SmartBrief readers) (7/9)

Grey London’s Rayman: Why advertisers should be a bit more like Kanye

Advertisers should take a marketing lesson from Kanye West, whose fluid approach to brand storytelling has enabled him to appeal to multiple genres, audiences and collaborators, Grey London’s Leo Rayman writes. “Critically the thing to do is start thinking of your product as merch for your brand story,” Rayman advises.
The Drum (Glasgow, Scotland) (7/11)

Agency News

Azamara Club Cruises seeking agency for social media

Azamara Club Cruises is reviewing its social media business and is looking for a shop to work with its existing agency partners to expand its social presence.
Adweek (7/11)

Media & Technology Trends

Facebook explains its rules for controversial live video

Facebook has released guidance on how it decides which controversial live video content shouldn’t be removed. “Live video can be a powerful tool in a crisis — to document events or ask for help,” the company said in a post.
Business Insider (7/8),  The Wall Street Journal (tiered subscription model) (7/10)

Association News

4A’s Survey on Gender and Diversity in Advertising

We want to keep the dialogue going. Here’s your opportunity to influence the conversation. Help the 4A’s address the critical issue of Gender and Diversity in the advertising industry. Please take just a few minutes to share your thoughts and experiences on this important topic. Complete the Gender and Diversity in Advertising Survey.

SmartQuote

“There are two ways of spreading light: to be the candle or the mirror that reflects it.” – Edith Wharton, writer

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