JUNE 2016

Orange County Advertising Agencies, 4A’s Smartbriefs

Top Story

Jack Daniel’s celebrates 150th birthday in style with “Jack Attack”

Jack Daniel’s is boosting its marketing investment with a comprehensive campaign from Arnold called “Jack Attack” to celebrate its 150th birthday. The push includes “pop-up distillery experiences” and a “Jack Daniel’s Barrel Hunt” that will give clues to consumers in more than 50 countries, as they compete to find collectible barrels with Jack Daniel’s products.
Advertising Age (free-article access for SmartBrief readers) (6/8)


TBWA\Chiat\Day lets Nissan take on driving challenges

TBWA\Chiat\Day showcases the ability of Nissan’s cars to react to road hazards with its “Take On” campaign. The spots show drivers using the safety features of the brand’s vehicles to cope with heart-stopping dangers. “Our first priority was to make the car the star,” Nissan’s Jeremy Tucker said.
BrandChannel.com (6/8),  Detroit Free Press (6/9)


PetSmart has teamed with Universal Pictures and Illumination Entertainment to promote the comedic movie “The Secret Life of Pets.” The spots show what happens when the animal characters from the film visit a PetSmart store unaccompanied by humans.
Advertising Age (free-article access for SmartBrief readers) (6/9),  American City Business Journals/Los Angeles (6/9)

Agency Insider

Agency execs weigh in: How to succeed in your next interview

Leading agency execs give advice on what not to do at your next interview, including avoiding the “fish handshake” and going over the top on self-promotion. “Hiring for me has as much to do with character as it does with talent. I want people to share and build, not self-promote and divide,” Argonaut’s Robert Riccardi said.
Digiday (6/9)

Don Draper is a dinosaur, says WPP chief

“Mad Men” protagonist Don Draper would be utterly out of place in the modern advertising agency, says WPP CEO Martin Sorrell. Raw creativity still matters, of course, but new technologies mean the industry is now a “media, data, and digital business” rather than an ad-design business. “People in our business get very irritated when I say this, but it’s a bit like King Canute and the waves, isn’t it? You can’t stop the tides,” Sorrell says.
Strategy+Business online (free registration) (6/7)

Agency News

AT&T looks to consolidate US ad business under WPP or Omnicom

AT&T has announced a full review of its US advertising business, asking incumbents Omnicom and WPP to compete for the majority of its business. WPP’S MEC oversees DIRECTV’s media and Grey manages its creative, while AT&T’s creative is currently handled by Omnicom’s BBDO.
Advertising Age (free-article access for SmartBrief readers) (6/9),  Adweek (6/9),  MediaPost Communications (6/9)

Media & Technology Trends

Why image recognition tech is about to take off

Macy’s harnessed the power of image recognition with an app that enables consumers to upload images of products, which the app then matches with similar items available in one of its stores. With the rise of image-sharing sites like Pinterest and Instagram, brands should start investing in image recognition tools to monitor trends and engage audiences, John Donovan writes.
CMO.com (6/6),  Marketing Land (6/8)

Association News

Regular Registration Deadline for Jay Chiat Awards is Monday, June 13th!

The 4A’s Jay Chiat Awards is seeking submissions and the regular deadline is this Monday!

Now in its 20th year, the Jay Chiat Awards recognize the best strategic thinking in marketing, media, and advertising around the world. A great Jay Chiat Award entry should capture visionary thinking that led to outstanding results. If you can point to the extraordinary strategy that served as the impetus for an extraordinary idea, you have a potential Jay Chiat story.

Receive a 10% discount to Strategy Festival for all submissions to Jay Chiat Awards. Jay Chiat Award winners will be presented at the 4A’s Strategy Festival in New York City, October 16-18, 2016.


“Confidence is contagious; so is lack of confidence.” — Vince Lombardi, coach


Posted in Advertising Agency News Orange County.

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