MARCH 2017

Top Story

Santo shows a family compete to deliver a Coke to a hot pool boy

Santo’s new spot for Coca-Cola features a brother and sister humorously vying for the opportunity to deliver an ice-cold Coke to their attractive pool man, only to find their mom has beaten them to it. The global continuation of the “Taste the Feeling” campaign also features ads from McCann Madrid and Ogilvy & Mather Mexico City.
Advertising Age (3/2),  Adweek (3/2)


P&G taps Badger & Winters for gender equality push

Procter & Gamble is celebrating International Women’s Day with a #WeSeeEqual online push created by Badger & Winters, the small agency renowned for championing women’s rights with its own #WomenNotObjects campaign. The push features people defying stereotypes, and it will run across Facebook, Instagram, YouTube and other social platforms.
The Drum (Glasgow, Scotland) (3/2),  Advertising Age (3/2), MediaPost Communications (3/2)

Firehouse comically shows why you need a reliable Interstate car battery

Firehouse’s campaign for Interstate humorously highlights the unfortunate results of a dead car battery. The ads show outcomes such as a superhero failing to save a city from an alien invasion and a disgruntled grandma writing her grandson out of her will when he fails to visit.
Advertising Age (3/1),  The Drum (Glasgow, Scotland) (3/2)

Agency Insider

Opinion: When it comes to trolling, there’s no going back

More brands are indulging in trolling competitors, such as Verizon’s Twitter taunts following T-Mobile’s Super Bowl spot. Advertisers need to be careful when taking on an aggressive social persona as there’s “no going back,” writes Zocalo Group’s Paul M. Rand.
Campaign US (free registration) (3/3)

Saatchi NY creative chief discusses his favorite ads

Saatchi & Saatchi New York creative chief Javier Campopiano talks about his favorite spots, including “Yawns” from the Argentinian shop he co-founded, Agulla & Baccetti, which showcased the simplicity of communication. He also explains why he loves Wieden & Kennedy London’s “Grrr” spot for Honda.
Adweek (3/2)

Agency News

Madwell to tell inspiring, gritty stories for NYC Marathon

Madwell has been chosen as lead agency for the TCS New York City Marathon. “It’s gritty, emotional, painful, hopeful, inspirational and there are thousands of stories to be told that each runner carries with them,” the agency’s Chris Sojka said.
MediaPost Communications (3/2)

Media & Technology Trends

What Gen X watches on YouTube

More than 90% of Generation X was online regularly last year, with 78% watching digital video, eMarketer reports. Nostalgic content is a big draw, as are how-to videos.
eMarketer (3/1)


Get busy living or get busy dying. – Stephen King, writer

Posted in Advertising Agency News Orange County.

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