Orange County Advertising Agencies, 4A’s Smartbriefs

Top Story

Bud Light signs Lady Gaga for TV ads, tour

Bud Light tapped Lady Gaga for a spot that aired during “Sunday Night Football.” The spot is part of a larger push that also includes a “Bud Light x Lady Gaga Dive Bar Tour,” additional TV ads and Lady Gaga’s performance of the single “Million Reasons” on Bud Light’s social channels.
Advertising Age (free-article access for SmartBrief readers) (10/2)


Tylenol, JWT show how musicians overcome pain

JWT’s latest spot for Tylenol brings together a band of musicians who all experience the chronic pain of arthritis. The group discusses playing music through the pain and perform a version of Fleetwood Mac’s “Don’t Stop.”
CampaignLive.com (U.S.) (9/30)

FedEx, BBDO focus on small businesses

FedEx’s humorous ads from BBDO New York show how the company helps small businesses. One spot, “Passive Aggressive,” showcases how a company’s workers can indulge in their snarky sides because FedEx has boosted their e-commerce business.
Adweek (9/30),  Advertising Age (free-article access for SmartBrief readers) (9/29)

Agency Insider

Verizon demands more diversity from shops

Verizon is the latest big brand to tell its agencies to become more diverse or risk losing its business. HP and General Mills have also given the same ultimatum.
The New York Times (free-article access for SmartBrief readers) (9/30),  CampaignLive.com (U.S.) (10/3)

Bob Hoffman gets blunt about brand love

Advertising great Bob Hoffman spoke candidly at a recent event about the concept of brand love, saying that brand love is a fantasy and that consumers are quick to jump into product conversations but don’t actually want to engage with brands. Hoffman says advertising’s effectiveness has lessened because creativity is suffering.
The Irish Times (Dublin) (10/3)

Agency News

Wal-Mart taps Haworth as media AOR

Haworth Marketing + Media of Minneapolis has been selected by Wal-Mart as its US lead agency. Wal-Mart spent about $658 million on measured media in the US in 2015, per Kantar Media.
MediaPost Communications (9/29),  Adweek (9/30)

Media & Technology Trends

Kik introduces chatbots to help with style

Social messaging app Kik is launching stylist bots to give consumers virtual fashion and beauty advice. The virtual assistants could drive sales for brands by keeping users engaged and ready to shop on the platform.
Adweek (9/29)


When you have that window of opportunity called a crisis, move as quickly as you can, get as much done as you can.
There’s a momentum for change that’s very compelling.

Posted in Advertising Agency News Orange County.

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