Dunkin’ Donuts’ “Always Running” campaign from Hill Holliday media agency Trilia includes a series of 360-degree videos across Discovery’s digital properties. One atmospheric spot, “The Harbor That Never Sleeps,” shows how a tugboat crew is powered by coffee.
Wieden+Kennedy’s spot for Nike touts Serena Williams as the “greatest female athlete ever” before removing the word “female” to emphasize that her achievements shouldn’t be downplayed by gender. The spot is part of Nike’s “Unlimited Greatness” campaign.
Sid Lee and Tool of North America’s new spot for Stella Artois stars The Roots inviting viewers to taste the music. The interactive video allows consumers to use a slide scale to switch between two versions of a track designed to bring out either the “bitter and hoppy” or “sweet and fruity” flavor of the beer.
Advertising Age (free-article access for SmartBrief readers) (9/1)
McDonald’s recent shift from Leo Burnett to Omnicom represents a slightly less than 7% loss of earnings for the agency. “Our focus is on the robust business we have in the pipeline, and we’re doubling down on looking for opportunities to continue to grow the company,” Leo Burnett CEO Rich Stoddart said.
Survey: How agencies, marketers are approaching digital video
Digital-video budgets are expected to increase for 65% of agencies and 42% of marketers over the next year, per a Trusted Media Brands survey. Agency executives chose video sites such as Vevo and YouTube as their primary distribution channel for digital video, while marketers preferred social platforms like Facebook.
MARC USA has released a public service announcement for the KnowNo Project to raise awareness of sexual consent. The digital ad features sleeping actors on the streets of Chicago wearing shirts with the message “If I can’t say no, I can’t say yes,” and it is accompanied by music donated by Lady Gaga and Diane Warren.
CampaignLive.com (U.S.) (9/1), The Drum (Glasgow, Scotland) (9/1)
Media & Technology Trends
Retail stores are spending 52% of their online ad budgets on mobile, and Macy’s, J.C. Penney, Nordstrom and Kohl’s have received Genius Level rating from L2 for digital prowess. Retailers on Instagram experience much higher interaction rates than on other social platforms, and Instagram users are 70% more likely than other social media users to use their smartphones to make purchases. MediaPost Communications (8/31)
Ad Industry Leaders convene at Annual Talent@2030 Conference
In August, 4A’s announced that its Talent@2030 Conference will return to New York City in September during Advertising Week. The third annual conference, to be held Sept. 27-28, will bring together world-renowned thought leaders and experts in people and culture for provocative conversations about the best and next practices for optimizing the agency talent journey.
With the theme “Ignite, Engage, Retain,” the Talent@2030 conference will feature panel discussions, keynote speakers and workshops designed specifically for executives in advertising, media and communications. Read more!
Progress everywhere today does seem to come so very heavily disguised as chaos. – Joyce Grenfell, actress