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4A’s rejects ANA agency-client guidelines
The 4A’s has dismissed the guidelines released by the Association of National Advertisers and Ebiquity on how to conduct business partnerships with advertising agencies, telling members instead to use its own guidance issued earlier in the year. “[W]e continue to believe that contractual negotiations are best left between agencies and their clients. We urge transparency,” CEO Nancy Hill said in a statement.
MediaPost Communications (7/29)
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Subaru’s a safe bet, even for the most accident-prone
Subaru’s latest spot features an accident-prone boy as he endures minor disasters. He crashes his bike, destroys a medical mannequin at school and deflates a bouncy castle.
Advertising Age (free-article access for SmartBrief readers) (7/11)
Jack Daniel’s celebrates 150th birthday in style with “Jack Attack”
Jack Daniel’s is boosting its marketing investment with a comprehensive campaign from Arnold called “Jack Attack” to celebrate its 150th birthday. The push includes “pop-up distillery experiences” and a “Jack Daniel’s Barrel Hunt” that will give clues to consumers in more than 50 countries, as they compete to find collectible barrels with Jack Daniel’s products.
Advertising Age (free-article access for SmartBrief readers) (6/8)