Orange County Advertising Agencies, 4A’s Smartbriefs
Top Story
Google celebrates 44 years of hip-hop with animated, record-playing doodle
Google has created a doodle to celebrate the anniversary of hip-hop, which started at DJ Kool Herc’s “Back to School Jam” party in the West Bronx 44 years ago. The doodle, when clicked, displays an animated video featuring hip-hop heavyweights such as Fab 5 Freddy, and it lets users browse through digital records and play samples from hip-hop legends, including Run DMC and Grand Master Caz.
Advertising Age (8/11)
Creative
180LA, University of Phoenix show power of education
180LA’s new spot for the University of Phoenix, “To My Great-Granddaughter,” tells the tale of an immigrant who puts herself through college by working low-wage jobs before becoming a professional and raising a family.
Adweek (8/11)
Heinz, Africa deliver burgers to select Instagram fans
In its “Irresistible Posts” campaign, Heinz — with agency Africa — targeted some Instagram users to receive burgers and the fans could order through the platform. The burgers-for-order were featured on Heinz’s Instagram account and delivered in personalized boxes with other Heinz products.
Advertising Age (8/11)
Agency Insider
Commentary: Weave advertising with passions, beliefs
Glimpse’s James Turner notes the importance of maintaining your beliefs and passions when working on creative in order to do more than simply drive sales. “If you choose to use your talents only to sell more products, the world will be losing its best communicators to a dispiritingly narrow form of persuasion,” he writes.
Campaign UK (8/14)
Is it time to draw the line with emotional advertising?
Playing on consumers’ emotions is a trend in the industry, but advertisers should be careful not to come across as manipulative or overdo it to the extent that consumers become immune, writes The Partners’ Harriet Ghaui. “To cut through the emotional immunity, brands need to work harder and smarter to connect with their consumers,” she writes.
The Drum (Scotland) (8/11)
Agency News
Malibu seeks new UK creative partner
Pernod Ricard has launched a review of Malibu’s UK business, after naming Huge as the brand’s global creative shop in October. AnalogFolk worked with Malibu on its digital account, but that relationship ended last year.
Campaign UK (8/14)
Media & Technology Trends
Snap shows promise, despite Q2 results
Snap’s second-quarter report revealed that the company failed to live up to analyst estimates, adding around 7 million users instead of the expected 10 million and achieving average revenue per user of $1.05, which was lower than projected. However, some industry insiders are still optimistic about the company’s future, particularly its ability to sway young audiences, realize advertising potential with its newly released Map feature and capitalize on TV-style content.
MediaPost Communications (8/10), The New York Times (free-article access for SmartBrief readers) (8/10), Bloomberg (8/10), The Wall Street Journal (tiered subscription model) (8/10)
SmartQuote
There is no such thing on earth as an uninteresting subject; the only thing that can exist is an uninterested person. – G.K. Chesterton, writer and critic
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