Orange County Advertising Agencies, 4A’s Smartbriefs

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Google celebrates 44 years of hip-hop with animated, record-playing doodle

Google has created a doodle to celebrate the anniversary of hip-hop, which started at DJ Kool Herc’s “Back to School Jam” party in the West Bronx 44 years ago. The doodle, when clicked, displays an animated video featuring hip-hop heavyweights such as Fab 5 Freddy, and it lets users browse through digital records and play samples from hip-hop legends, including Run DMC and Grand Master Caz.
Advertising Age (8/11)

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Orange County Advertising Agencies, 4A’s Smartbriefs

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Vivendi to make offer to purchase rest of Havas

Vivendi purchased parent company Bollore’s 59% share of Havas for 9.25 euros per share, the company revealed. Vivendi also announced it will make an offer to buy the remainder of the company.
Reuters (7/3)

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Santo shows a family compete to deliver a Coke to a hot pool boy

Santo’s new spot for Coca-Cola features a brother and sister humorously vying for the opportunity to deliver an ice-cold Coke to their attractive pool man, only to find their mom has beaten them to it. The global continuation of the “Taste the Feeling” campaign also features ads from McCann Madrid and Ogilvy & Mather Mexico City.
Advertising Age (3/2),  Adweek (3/2)

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“Stranger Things” interrupts Kellogg’s Eggo during Super Bowl

Netflix ran a spot during the Super Bowl that started out as an ’80s-style “Leggo My Eggo” ad before it was interrupted by the real “Stranger Things” spot. Kellogg and “Stranger Things” continued the banter on social media and are reportedly working together on future collaborations.
Inverse (2/6),  Advertising Age (2/6),  Adweek (2/6)

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Justice Dept. issues subpoenas in fee-padding probe

The US Department of Justice Antitrust Division has subpoenaed two subsidiaries within Omnicom Group and one within Publicis Groupe in an agency “bid rigging” investigation related to video production and post-production processes. Publicis Groupe in a statement said it “will fully and productively collaborate with the investigation.”
Advertising Age (12/16),  Adweek (12/16),  The Wall Street Journal (tiered subscription model) (12/16), http://www.campaignlive.com/article/department-justice-subpoenas-omnicom-publicis-divisions-bid-rigging/1419099 (12/16)

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Macy’s celebrates 90 years of its iconic Thanksgiving Day Parade

Macy’s Thanksgiving Day Parade will be featured in the department store’s first TV spot dedicated to the 90-year-old event. “Old Friends” will air through the holidays in 30- and 60-second broadcast commercials and a 90-second version on social channels; the company has also released its Macy’s Parade Time Traveler app, which allows users to view floats from previous years.
Advertising Age (free-article access for SmartBrief readers) (11/1), Adweek (11/1)

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Orange County Advertising Agencies, 4A’s Smartbriefs

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Bud Light signs Lady Gaga for TV ads, tour

Bud Light tapped Lady Gaga for a spot that aired during “Sunday Night Football.” The spot is part of a larger push that also includes a “Bud Light x Lady Gaga Dive Bar Tour,” additional TV ads and Lady Gaga’s performance of the single “Million Reasons” on Bud Light’s social channels.
Advertising Age (free-article access for SmartBrief readers) (10/2)

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Trilia goes 360-degrees for Dunkin’ Donuts

Dunkin’ Donuts’ “Always Running” campaign from Hill Holliday media agency Trilia includes a series of 360-degree videos across Discovery’s digital properties. One atmospheric spot, “The Harbor That Never Sleeps,” shows how a tugboat crew is powered by coffee.
Adweek (9/1)

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