Orange County Advertising Agencies, 4A’s Smartbriefs
Top Story
Vivendi to make offer to purchase rest of Havas
Vivendi purchased parent company Bollore’s 59% share of Havas for 9.25 euros per share, the company revealed. Vivendi also announced it will make an offer to buy the remainder of the company.
Reuters (7/3)
Creative
Oreo, 360i produce micro batches of experimental flavors for fans
Oreo is getting social media traction and experimenting with customized products through its #MyOreoCreation campaign from 360i. The company selected several new variety suggestions from fans, who were then gifted with limited runs of the cookies via personalized sample packs.
Adweek (6/29), Advertising Age (7/1)
Agency Insider
Want to be more creative? Have fun
Inject some fun back into advertising to bond with clients and colleagues and boost creativity and output, writes Grey New York’s Debby Reiner. “[G]ood creative product is still dependent on talent having fun in exploring the possibilities of how the brand can connect with people,” she writes.
The Drum (Scotland) (7/1)
Goodbye scary creative chief, hello encouraging leader
The age of advertising being dominated by an intimidating and critical creative chief has passed and is being replaced by a collaborative, constructive approach, writes Danielle Trivisonno Hawley. “Show respect for the talent within, and you lead in a way that makes others want to make great work for you,” she explains.
MediaPost Communications (7/1)
Agency News
Whole Foods gearing up for takeover by Amazon with agency review
Whole Foods Market is seeking a new creative shop as it prepares to be acquired by Amazon. Partners & Spade, which has worked with Whole Foods since 2014, has not commented.
Advertising Age (6/30)
Media & Technology Trends
3 AI opportunities that advertisers can use now
Marketers should be employing artificial intelligence to target consumers based on their online behavior and using its predictive capabilities to target based on what individual consumers are most likely to do next, writes Rob Rasko. AI can help advertisers discover insights from a wealth of data, sourced from audio, social media and location beacons, he writes.
SmartQuote
As long as our government is administered for the good of the people, and is regulated by their will; as long as it secures to us the rights of persons and of property, liberty of conscience and of the press, it will be worth defending. – Andrew Jackson, seventh US president
Site sponsored by Estey-Hoover Inc.
