JUNE 2017

Orange County Advertising Agencies, 4A’s Smartbriefs

Top Story

Apple unplugs the world’s apps and chaos ensues

Ad Agencies News. Apple launched its World Wide Developers Conference with a spot called “Appocalypse,” which imagines a world that descends into chaos and carnage when a new employee inadvertently unplugs the servers that power apps across the globe. The humorous ad includes cameos from Tinder founder Jonathan Badeen and social media influencer Brittany Furlan.
Adweek (6/5),  Advertising Age (6/5),  Campaign US (free registration) (6/5)


Arnold Worldwide shows upscale spoof on Jack Daniel’s

Arnold Worldwide is touting Jack Daniel’s premium Gentleman Jack brand with a humorous campaign that places the distillery’s employees in fashion shoot-style dress before saying, “Just kidding” and showing them in their normal clothes. The push is designed to get Jack Daniel’s fans to try the new whiskey instead of opting for craft brands.
Advertising Age (6/5),  MediaPost Communications (6/5)

Droga5, CoverGirl tackle stigma of public makeup application

Droga5 and CoverGirl are encouraging women to feel free to apply makeup in public with a campaign called “#ProjectPDA” or Public Displays of Application. A spot sees the brand sending women to the subway and outdoor vanity kiosks in New York City to apply makeup and includes beauty influencers and everyday women discussing the stigma of putting on makeup while on the go.
The Drum (Scotland) (6/5),  Advertising Age (6/5)

Agency Insider

Why does Sacramento have so many female execs?

Agencies in Sacramento, Calif., are balking the trend of white males being in charge, with women running or holding leadership roles at 10 of the city’s most esteemed shops. “There is less of a ‘good old boys’ club in Sacramento that may be more pervasive in other larger, more traditional East Coast, urban markets,” MeringCarson founder and CEO Dave Mering said.
Adweek (6/5)

Opinion: Leaders need to tackle agency culture before it’s too late

“We should call time on the myth of advertising’s higher calling — it’s a hard-working profession that shifts product, not a life-or-death vocation,” writes Amelia Torode, former chief strategy officer of TBWA\London. She cautions that the ad industry’s inflexible structures are causing people — particularly women — to leave, because they are inefficient and require too much sacrifice.
Campaign UK (6/6)

Agency News

Droga5 picked to take Ancestry.com’s creative into the future

Droga5 has been selected as Ancestry.com’s creative shop, tasked with shifting the brand’s conversation from celebrating family origins to showing how consumers can use that information to help them make decisions about their futures. Chief Marketing Officer Vineet Mehra says the brand has “well above $100 million” budgeted for marketing.
Advertising Age (6/5),  Adweek (6/5)

Media & Technology Trends

Study: Facebook, TV combined lifts purchase intent

A study from Kantar reveals that consumers exposed to both Facebook and TV ads are 29% more likely to make a purchase, an increase from an estimated 22%. While TV had a 4.7 times larger household reach, Facebook’s effective reach cost 1.9 times less.
The Drum (Scotland) (6/2)


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